Services

You may not need an overhaul. Just a sharp set of eyes, a smart system, and a partner who can spot what’s not working and actually fix it.

For when you need clarity, alignment, or a fresh direction.

Brand Messaging & Positioning: Clarify what you stand for and how to say it.
Voice & Tone Guidelines: Define how your brand sounds and shows up.
Content Strategy: Align your message across platforms and audiences.
Content Audits & Refresh: Pinpoint what to repurpose, retire, or rewrite.
Audience Insights & Persona Development: Turn what you already know into actionable personas and sharper messaging.
Campaign Strategy: Plan and deliver messages that actually connect.
Thought Leadership & Editorial Planning: Publish smarter, more consistently, and with confidence.

For when things aren’t moving quite right.

Marketing Operations Audit: Spot what’s working, what’s slowing you down, and where to streamline.
Process Design & Documentation: Build systems that support great creative (not strangle it).
QA & Brand Consistency: Create scalable templates, checklists, and workflows that actually get used.
Tool Setup & Support: Get your daily marketing tools running smoothly, without the tech headache.
Analytics & Reporting Setup: Set up GA4, build intuitive dashboards, and track what really matters—so you can act, not just report.
Marketing Automation: Audit or implement platforms like HubSpot, Mailchimp, or Salesforce Marketing Cloud—and train your team to use them well.
CRM & Email Infrastructure: Build smarter email systems and segment lists for better engagement.

For when you need words that work and strategy to back them up.

Website Copy & Structure Consulting: Build a site that reflects your brand and makes sense to real humans.
Email Strategy & Campaign Copy: Define the who, what, and when of your email approach—then craft messages that resonate, engage, and drive action.
Storytelling for Events or Impact: Bring your mission to life through stories that connect—with funders, members, or your broader community.
Editorial & Thought Leadership: From annual reports to blog posts, turn big ideas into clear, compelling content.
Content & Social Media Support: Ongoing planning, writing, and scheduling to keep your channels fresh, strategic, and on brand.
Paid Social Campaigns & Retargeting: Plan and execute targeted campaigns to boost visibility, drive conversions, or re-engage warm audiences.
Mini Campaign Execution: Need a focused push? Hand off a one-time or short-term campaign—whether you’re testing new messaging, launching a service, or promoting an event. I’ll take it from brief to rollout while you focus on what’s next.

For when you need a strategic partner who can jump in, level up, and make things happen.

Fractional Leadership: Support for teams without in-house marketing leadership or navigating transitions.
One-Month Sprint: A focused, high-impact engagement—perfect for audits, campaign bursts, resets, or getting stalled initiatives back on track.
Retainer Support: Ongoing strategic, content, or operational support, tailored to your priorities, team, and goals.

I build proposals around what you actually need.

We’ll tailor the scope based on your goals, team capacity, budget, and my availability. No rigid packages. Just smart support, scoped to fit.